Meet Our Doctors

"Our Pledge to Our Patients"

Our practice is dedicated to providing our patients with the finest care available. We believe our patients are our friends and that our relationship can last a lifetime.

We seek to treat all of our patients with courtesy, respect, and fairness; to remain at the forefront of our profession by utilizing the latest technology and procedures; and to provide the finest ophthalmic materials that we will stand behind.

Dr. Jamie Crockett

Dr. Crockett is originally a native of Henderson, Kentucky. He became interested in Optometry at the age of 8, when he received his first pair of glasses. He went on to graduate a valedictorian of his high school class in 1998. He graduated Summa Cum Laude with a Bachelor of Science degree from Freed-Hardeman University in Henderson, Tennessee. It was there that he met his wife, Kim. In 2002, they moved to Alabama, where Dr. Crockett attended the University of Alabama School of Optometry. His Doctor of Optometry degree was awarded in 2008. In addition, he also received distinguished awards in clinical excellence, post-operative care and management, contact lens fitting, and pediatric vision therapy. Dr. Crockett and Kim are the proud parents of two boys and one girl, Gavin, Zane, and Edythe.

Dr. Melanie Lawrence

A native of Trussville, Alabama, Dr. Melanie Lawrence has had an interest in eye care since she received her first pair of glasses at the age of 4 and underwent eye muscle surgery at the age of 5. Dr. Lawrence completed her undergraduate education at Birmingham-Southern College where she graduated with a Bachelor of Arts degree in music. She is an accomplished flutist and enjoys singing as well.

Dr. Lawrence obtained her optometric education from the University of Alabama at Birmingham School of Optometry. During this time she was privileged to work with excellent mentors and received specialized training in ocular disease, contact lenses, pediatrics, vision therapy, and refractive and cataract surgery co-management. In addition, she was able to participate in many community service activities, including providing vision care for under-served communities and traveling to Honduras to provide eye examinations. Dr. Lawrence also completed two externships in private practice settings, including an externship with Eyecare Plus.

In her free time, Dr. Lawrence enjoys listening to live music and performing. She also enjoys spending time with her husband, dog, and family. She is excited to “get back to her roots” here in Prattville. Her great-grandparents met while working in the historic cotton mill in 1907.

Dr. Lawrence is a member of the Alabama Optometric Association and the American Optometric Association. She looks forward to caring for your eyes and providing you and your family with comprehensive vision care.

George N. Eischens, O.D.

Dr. Eischens is a second career optometrist who has practiced in Prattville for more than 15 years after graduating with honors with his Doctorate of Optometry from the UAB, School of Optometry, in June 2001. He also holds a Master of Science in Computer and Information Science from Troy University, and a Bachelor of Arts from St. John's University in Minnesota. Dr. Eischens handles all primary care medical and vision services, but he has a special interest in the geriatric, glaucoma, and low vision areas. Originally from Alaska, he has lived in the Prattville area since 1987 and is a retired Air Force Lieutenant Colonel. He is active in our community through the Boy Scouts and Rotary. He and his wife, Barbara, have three children and nine grandchildren.

Video Education Library


Take a moment to watch the following videos featuring our latest eye health tips, products, and office technology! We welcome you to visit our video education library as well, which has many more informational videos. If you have questions at any time, be sure to contact us. We'd love to help!